GambleAware Unveils Display With 85k Poker Chips Signifying Level of Underage Gambling
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GambleAware has unveiled a powerful display in London that is made up of 85,000 poker chips showing a sad child and captioned “Gambling Can Grip Anyone.” Each poker chip represents a child between the ages of 11 and 17 years old in Great Britain who currently suffers from gambling-related harm:
The addiction organization wants to spark a nationwide conversation and lower the stigma associated with talking about gambling-related struggles, as well as curtailing marketing messages.
It cited new research about the prevalence of gambling ads, with 31% of people recalling seeing such a promotional message before they turned 17, and 62% of the general public remarking that these marketing messages are “everywhere” these days.
accompanied by stories from people who’ve struggled with gambling harm
To view the display, people can visit Westfield London in Shepherd’s Bush, Europe’s biggest shopping mall. It is accompanied by stories from people who’ve struggled with gambling harm from a young age.
GambleAware is no stranger to delivering powerful messages with similar types of visual displays. Last year, it had a billboard in Birmingham that filled up with smoke to show how gambling can cloud a person’s vision and judgment:
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